The job search process has evolved quite a bit over the past decade. It’s now possible to find your next job simply by leveraging the amazing power of social media. According to a September 2015 study by the Society of Human Resource Management, 65 percent of companies used some form of social media for their hiring needs. More specifically, 57 percent of companies used LinkedIn to hire their employees, while 19 percent used Facebook.
Here are 7 tips on how to use social media to find your next job and stand out in an otherwise crowded job market:
Clean and update your social media accounts
This may sound obvious, however, it’s worth repeating. Ensure that your social media accounts are squeaky clean. Remove any profanities or party pictures, as well as politically-charged or offensive content. You can even use apps like Simple Wash to clean up your Facebook page!
Use professional pictures
Invest in clear and professional pictures across all social media platforms. The pictures in your profiles should convey your professional and friendly persona. You can use apps like Photofeeler to determine whether your pictures look professional enough. You can also get inspired by other professionals in and outside of your field.
Mind your keywords
In case you weren’t already aware, many companies use automated searches on LinkedIn. To improve your chances of having your social media profiles found, research the keywords used in the job descriptions that interest you. Make sure to include these as part of your list of skills online as well as on your resume.
It’s important to keep connecting with the people and companies linked with your ideal job. Network with hiring managers of the companies you dream of working at. Don’t forget to be open to accepting most connection requests, as you may meet interesting people who can help you in your search.
Blogging has become a powerful way to establish your authority and knowledge in a certain field or area. Every time you write an article on a topic relevant to the job or company of your dreams, you increase your chances of standing out. Whether you blog on your own website or guest post on a different site, make sure to share your expertise in your field. LinkedIn Pulse, for instance, is a great place to publish your writing and get noticed by hiring managers.
Link to your work
It’s one thing to effectively maintain your social media profiles. It’s another to actually use these as jumping off points by linking them to your work. Include a link to your best projects from current or past jobs. If you have a personal website, consider linking it to your social media profiles as well.
Create and grow your personal brand
In today’s job market, creating a winning personal brand crucial – and it should be carried across all your social media platforms. The goal is to show potential employers who you are, what you do, and help them identify with your goals and objectives.
The Good&Co app offers a free customized StrengthsCard that can be shared on almost any platform – you can even use it on your resume or business cards! Additionally, if you have a difficult time writing about yourself, the results from a workplace-focused personality test can be a huge asset. Rather than starting from a blank slate, you’ll be given solid, business-focused insights about who you are and how you operate.