Mobile recruiting has been around for a while and is continuing to grow in popularity. Today, almost half of all workers conduct job searches at least once a day using their mobile devices. They’re also using them to apply for jobs so if you haven’t yet embraced mobile recruiting software, you’re definitely missing out!
Like technology in any other sector, talent acquisition software is constantly being improved. In 2017, we’re expecting to see new advancements, particularly in the way mobile recruitment is conducted. For recruiters who want to stay on top of their game, it’s a good idea to keep an eye on rising trends in this field. Let’s look at some of the top trends in mobile recruitment for 2017:
1. Mobile-Optimization of Career Pages
Despite the large number of employees performing mobile job searches, 80% of career sites are not optimized for mobile use. Why does this make a difference? Mobile-optimized pages display better on handheld devices when they have interesting content and great visitor interaction features. Without mobile-friendly features, candidates cannot easily view information they’re looking for, such as open positions, compensation and benefits, company culture, etc. This leads to a negative experience right from the start leading to potential applicants being unlikely to spend more than a few seconds on the page.
2. Digital Interviewing Through Mobiles
The days where candidates would wait for interviews to be scheduled and conducted in person are almost gone. Today, everyone wants the maximum flexibility and speed possible, and video interviews conducted through mobile phones offer the best solution for saving time.
These could be in the form of video interviews that applicants can record at their leisure which is especially helpful as the first step in the interview process. After screening candidates for the second stage, live video interviews can be conducted between applicants and hiring managers based in any part of the world.
3. Using Video Content to Attract Talent
Video isn’t just a useful tool for interviews but also an invaluable one for online job postings. With the inclusion of video content in social media posts, company career pages and job posting, you create a deeper connection with potential applicants.
Candidates tend to have a better response to companies sharing videos about their work culture that offer a “real” view of what working there will be like. Since it can be viewed from anywhere, mobile-optimized video content is also a powerful tool for employer branding and advertisement.
4. Recruitment through Social Media
Social media platforms have become part of everyone’s lives, and with mobile apps, people are carrying them wherever they go. They also play an important role in hiring candidates, since job postings can be quickly shared with a huge candidate pool.
Smart recruiters are using Facebook, LinkedIn and Twitter for better quality hires. On the other hand, applicants are using these platforms to search for jobs and evaluate potential employers. To tap into a larger talent pool and attract great candidates, employers need to optimize their social media content for mobile job seekers.
5. Mobile Technology for On-Boarding
Employee onboarding typically involves a lot of time wasted on filling out paperwork and learning company policies, rules, and procedures. With digital onboarding, however, new hires can do all this online through their mobile devices and get to work faster.
Employers using an Applicant Tracking System (ATS) that’s integrated with mobile on-boarding technology come out ahead. Recruiters can simply send a link to new employees after the hiring decision has been made, and the only thing left is for them to be introduced to the team on their first day in!
Companies Need to Attract and Retain Digitally Mature Talent
Modern job seekers are tech-savvy and rely on their mobile devices for job hunts so it’s crucial to stay on board with the latest trends and advancements. These are not just for large companies, either — small and medium-sized businesses are also exploring mobile hiring solutions to save money, time, and effort.
Try out some of the newest mobile technology and cloud-based recruitment software and you will notice a world of difference in your hiring procedures. Trust me, it’s the best way to attract and retain talented candidates today!