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Here’s Why Everyone Should Be Concerned About Company Culture

Here’s Why Everyone Should Be Concerned About Company Culture


Studies show investing in a high-trust workplace culture yields lower turnover and better financial performance. An engaged and trusting company also attracts workers looking for satisfaction beyond a paycheck. Full-time workers spend some 40 to 60 hours a week going to the same job day after day. While all jobs have a paycheck in common, not all offer the same perks and level of fulfillment. Instead of chasing after the highest-salaried position, look for a company with a work culture that matches your values.

Is the Company Aligned with Your Personal Happiness?

Most people want to be good at their jobs and well paid, but rarely talks about what they want personally. When looking for a new job, consider if you want a hands-off job where your boss tells you what to do and your tasks are completed by 5pm. Some may want that security of being told what to do and not having to innovate.

Others want to be challenged and given projects that stretch them far past their comfort zones. And some employees want a combination of input from their boss, interesting projects and a certain level of happiness and perks. Google is known for its innovative and hard-working employees, but also its incredible array of perks. The Googleplex campus is devoted to employee productivity and happiness with subsidized massages, gourmet meals, a volleyball court, on-site doctors, travel insurance and even discount legal service. (More on the company culture at Google)

Everyone’s idea of happiness is different, so don’t assume you can slip into a new company and just adjust to the culture. Grueling hours may feel like a high to some, while having too much downtime can zap energy for others. Draft a list of what you’re looking for and do some online research to see what current and former employees are saying about the companies you want to work for.

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Find a Culture that Engages its Employees

A strong culture serves as a “brand” for a company. Zappos became as well known for its free shipping both ways and stellar customer service, as did its employee happiness mission. Their potential employees interview with managers and then later with the HR department strictly to gage if they would be a good fit with the work culture.

Every new hire, regardless of the position, goes through a four-week training program as the call center reps. At the end of training, everyone is offered payment for the training plus $2,000 to quit if a new hire doesn’t feel like it’s a good fit. Zappos is essentially monitoring to see who just wants a paycheck and who loves working there. This equates to an engaged community of workers who all go through the same training framework and form common goals and values. (More on the company culture at Zappos)

Self-Driven Company Culture

Not everyone wants to dive into a well-branded culture like Google or Zappos. Some want to walk into a position and figure out how they can make the most of their position and be empowered to do their jobs and do them exceptionally well. Find a company that crushes multi-levels of approvals and red tape and empowers you to do your job. For example, LifeLock is a company that parallels its employee culture with how it strives to treat its customers.

“We’re constantly focused on providing our employees with the tools and opportunities they need to apply their expertise and skills to achieve their goals in a performance-driven culture,” LifeLock states. Workplaces like this balance challenging work with fun and rewarding growth.

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