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Good.Data

Read fascinating analytical articles, browse through work infographics, and take quizzes to see the everyday applicability of psychometrics. Based on proprietary data, you will find some of the most fascinating analyses of celebrities, politicians, and fictional characters out there.

At Good&Co, we believe that science is fun! Not just because we’re nerds, but because all of the most interesting observations out there are backed by science. And the most truly interesting ones are backed by Good.Data. Using a wealth of user data points, we can draw conclusions on the personalities of people at different companies, the personalities of managers vs. other employees, the personalities of different job types (chefs vs. CEOs, etc.), and even which people are happiest in their jobs! Through infographics, graphs, and insightful, witty prose, we give you the best of our data.

Quiz: Which Cocktail Fits Your Personality?

Quiz: Which Cocktail Fits Your Personality?

Deep in the Good&Co labs we’ve been mixing and shaking more than just martinis. We’ve concocted a super secret algorithm to determine which cocktail fits your unique personality! Based on our years of psychometric testing, we can now tell you…
A Year In The Love Life Of Gilmore Girls

A Year In The Love Life Of Gilmore Girls

Lorelai and Rory are known for many things: their coffee addiction, lightning-speed banter, and encyclopedic knowledge of TV, among others. But, while both of them have numerous relationships throughout the series’ now 8 seasons (wait, does anybody remember Paul?), predicting…
These Holiday Travel Findings Will Blow Your Mind

These Holiday Travel Findings Will Blow Your Mind

Along with the presents, insanely fattening food, family drama, and extended hiatuses from work, the holidays also come with the inevitable stress of travel. Will you book a charming Airbnb in your rapidly gentrifying childhood town for 10 times what…