What is Good&Co?

Think of Good&Co as a matchmaker-slash-headhunter in a lab coat. If you’ve found yourself asking questions like:


..we’re here to help.

Good&Co is a self-discovery platform and network for a new generation of professionals looking for more meaning in their careers. It helps job seekers and employees identify their professional persona, assess a company’s fit, and give them the tools and resources they need to find true happiness in the workplace. Dubbed “the job-hunting lovechild of e-Harmony and LinkedIn,” Good&Co’s PPA (Proprietary Psychometric Algorithm) taps into over 20 years of career psychometrics and psychological analysis, helping people identify their professional style for better fit with current and potential employers and teams.

Our theory is simple

In order to find the right answers, you need to ask the right questions. That’s why Good&Co’s psychometric algorithm starts with the most important element: you. We start by asking questions that help you discover your Persona blend and personal strengths. Once you’ve discovered your core strengths, you can continue your personality journey via additional quizzes that explore various aspects of your personality.

The rest is magic

Well, more like science. This is where our magic sauce kicks in– a.k.a. Good&Co’s PPA. Our process, steeped in hard science, helps you discover the many sides of you. Although we are quite proud of it, the magic is the easy part. It only works because you have done the hard part– finding yourself. No matter where you are in your career path, it’s never too late to find yourself in Good Company

Why Good&Co?

Finding the right job is kind of like finding your soulmate—No matter how fantastic an opportunity may look on paper, it’s pointless if it’s not right for you. It’s only when a job feels like it was made for you that work feels less like work and more like play. Productivity and success follow naturally, because when you’re doing what you love, it’s hard to outdo you. It’s like having your cake and eating it too

Who We Are

Good&Co (originally ManageUp) was founded in 2012 by CEO Samar Birwadker and CTO Subbu Balakrishnan in partnership with Chief Psychometrician Dr. Kerry Schofield. In January 2013, Good&Co participated in TechStars’ prestigious three-month accelerator program and went on to launch in April 2013

Motivated by the need to find a solution for the immense social implications of workplace misfit, the Good&Co team is on a mission to create happier, more productive workplaces– a solution that not only helps people discover career happiness and success, but also positively impacts the economic bottom-line of companies. By creating happier workplaces and tackling both the emotional and economical problem, we hope to blur
the boundaries between communities, profits, and social good